The purpose of this research study is to better understand how consumers perceive price fairness and pricing practices in different market situations. In particular, the study examines how information transparency and pricing outcomes influence consumers’ fairness judgments and reactions. The goal of this research is to contribute to academic knowledge on consumer decision-making and fair pricing practices. If you agree to take part in this study, you will be asked to complete an online survey/questionnaire. This survey will ask about your perceptions, attitudes, and evaluations of pricing situations and related information. The survey will take you approximately 8–10 minutes to complete.

If you have questions about this project or if you have a research-related problem, you may contact the researcher(s), Xinyi Zhang, University of Mannheim, xinyi.zhang@students.uni-mannheim.de.

By clicking “I agree” below, you are indicating that you have read and understood this consent form, and agree to participate in this research study.